Officially, a person is a millennial if they reached young adulthood sometime around the year 2000. Also commonly referred to as Generation Y, these are people who are just now becoming the age where they matter most — at least as far as marketing demographics are concerned. They’re starting to break out on their own, live their own lives, and spend a great deal of money. Historically, they’ve also been the most difficult to market to for one simple reason: technology. Read More
The world of print design can be a confusing one for those coming from other design disciplines, not least because of all the unfamiliar printing terms and concepts that have evolved gradually over the hundreds of years along with the art and science of printing. Read More
“The Next Great Copyright Act” – this affects you – Twice, Orphan Works Acts have failed to pass Congress because of strong opposition from visual artists, spearheaded by the Illustrators Partnership. Because of this, the Copyright Office has now issued a special call for letters regarding the role of visual art in the coming legislation.
Strong design is based on strong imagery. Unfortunately, strong imagery requires a good photographer and that costs money. In the past we were limited to stock photography sites that charge ten quid an image or absolutely terrible free stock photography that cost you conversions. Read More
Small Business Branding Tips | The brand is what you promise to your clients. It tells them what to expect as a result of your services, and it separates your offering from your competitors’. Your brand is created from who you are, who you want to be and what people see you as. The core of your brand is your logo. Your web page, packaging and promotional materials – all of which should integrate your logo – communicate your brand. Read More
Brand keywords are an important part of overall paid search strategy. However, many advertisers are often unsure or else completely against it. Raise your hand if you’ve ever been asked “Why would I buy my own trademarked terms if I’m already showing up number one in free, organic listings?”