Service — Email Marketing & Mailchimp
Email your audience will
actually open.
Email is still the highest-ROI marketing channel available — if it’s done right. We design, write, build, and send campaigns that get results, and we manage your Mailchimp account so you never have to think about it.
20+
Years crafting timeless, high-performing brands
8,700+
Projects delivered across industries and markets
50 States
Trusted by clients coast to coastl expertise
Human-Led
Strategy, creativity, and intention—always
What we do
The inbox is still the most valuable real estate in marketing.
Social media algorithms change overnight. Paid ads get expensive fast. But your email list? That’s an audience you own — one that has already raised its hand and said it wants to hear from you. The businesses that treat their email list as a real asset consistently see higher engagement and better returns than almost any other channel.
At Amberblue Media + Design, we’ve been managing email marketing programs for clients across the country for years. We are deeply versed in Mailchimp — we use it daily — and we know how to get the most out of it for businesses of every size, from a local boutique sending a monthly newsletter to a national brand running complex automation sequences.
We handle everything: account setup, template design, copywriting, list management, automation, scheduling, and reporting. You focus on your business — we’ll make sure your inbox presence is working hard for you.
Email done right isn’t spam. It’s a conversation with people who already care about what you do.
How we use AI in email marketing
We use AI tools to assist with subject line testing, send-time optimization, and content research — but every email we send is written and designed by our human team. Your subscribers will never feel like they’re reading a generated template.
We are Mailchimp specialists.
Mailchimp is our platform of choice for email marketing — and we know it inside and out. From initial account setup and audience configuration to advanced automation workflows, A/B testing, and custom template design, we handle every aspect of your Mailchimp account so it performs the way it’s supposed to. If you’re already on Mailchimp, we can take over seamlessly. If you’re starting fresh, we’ll get you set up right from day one.
What’s included
A complete email marketing program.
01
Mailchimp Setup & Management
Full account setup, audience configuration, list importing, and ongoing management — so your Mailchimp account is organized, optimized, and actually working for your business.
02
Campaign Design & Copywriting
On-brand email templates and compelling copy written for your specific audience. Every campaign looks polished and reads like it came from a brand that knows what it’s doing.
03
Automation & Drip Sequences
Welcome series, abandoned cart flows, re-engagement campaigns, post-purchase sequences — we build automations that nurture your audience and drive action without you lifting a finger.
04
List Segmentation & Cleanup
A healthy, well-segmented list is the foundation of effective email marketing. We clean up inactive subscribers, build audience segments, and make sure you’re sending the right message to the right people.
05
A/B Testing
Subject lines, send times, content formats — we test what works for your specific audience and use the data to continuously improve your open rates, click rates, and conversions.
06
Performance Reporting
Monthly reports covering open rates, click rates, list growth, and campaign performance — in plain language that tells you exactly how your email program is performing and where to improve.
How we work
Our email marketing process.
Whether you’re starting from scratch or taking over an existing program, here’s how we get your email marketing running smoothly and delivering results.
1
Audit & Discovery
We review your existing email program, list health, and past campaign performance — or start fresh if you’re new to email marketing. No assumptions, just a clear picture of where you stand.
2
Strategy & Planning
We build a custom email strategy: send cadence, content themes, audience segments, and automation priorities — all aligned with your business goals.
3
Template Design
We design a master email template that matches your brand — professional, mobile-optimized, and built to render correctly across every email client.
4
Content Creation
We write and design each campaign, build automations, and have everything reviewed and approved by you before anything goes out to your list.
5
Send & Monitor
We schedule and send your campaigns, monitor deliverability, and watch performance in real time to catch any issues before they affect your results.
6
Report & Optimize
Monthly performance reports with clear insights. We use the data to refine your strategy, improve your metrics, and keep your email program growing.
What clients say
Happy clients are the ultimate payoff.
”Holly took over our Mailchimp account and transformed it completely. Our open rates went up, our unsubscribe rates went down, and for the first time our emails actually look as good as our brand does.
Diane ForsytheOwner, Forsythe Interiors
” We had a Mailchimp account for years and barely knew what to do with it. Amberblue set up our automations, cleaned our list, and now our welcome sequence alone brings in new business every week.
Tom BrakefieldCEO, Pacific Coast Fitness
” The email templates Holly designed for us get compliments from our customers regularly. People actually reply to tell us how great our newsletters look. That never happened before.
Rachel SimmsFounder, The Coastal Kitchen
FAQ
Questions we hear often.
Do I need to already have a Mailchimp account?
No — we can set one up for you from scratch, configure it correctly, and have it ready to send before your first campaign goes out. If you already have an account, we can take it over seamlessly without disrupting anything that’s currently running.
How often will you send emails to my list?
That depends on your audience, your industry, and your goals — and we’ll figure it out together. For most businesses, a monthly or bi-weekly newsletter is a great starting point. We never recommend sending more frequently than your audience wants to hear from you, because over-sending is one of the fastest ways to lose subscribers
Do I approve emails before they go out?
Always. Every campaign is submitted for your review and approval before it’s scheduled. You’ll see exactly what your subscribers will see — subject line, preview text, and full email content — and you have final say before anything goes out.
Can you help us grow our email list?
Yes. List growth is part of a healthy email strategy. We can help you set up signup forms, landing pages, and lead magnets, and we can coordinate your email program with your social media and website to drive consistent new subscribers. A growing, engaged list is the goal — not just a big one.
What if my list is old or hasn't been emailed in a long time?
A dormant list needs to be handled carefully — emailing a cold list without re-engagement steps can hurt your deliverability and land you in spam. We know exactly how to handle this: we’ll run a list cleaning process, build a re-engagement sequence, and warm your list back up before moving into regular campaigns.
Do you work with clients outside of California?
Absolutely. We manage email programs for clients across the country from our base in Laguna Beach, CA. Everything is handled remotely — account access, content approvals, and reporting are all managed online. Distance has never been a barrier to a great email program.
You might also need
Services that pair well with email marketing.
Your email list is an asset. Let’s put it to work.
Tell us about your business and your email goals — we’ll build a program that delivers real results.