Their mission is to offer new life through a comprehensive therapeutic facility for the vulnerable population of children who have been sex trafficked. We view these children as precious flowers needing hope, love, healing, and restoration.
We branded and created the corporate identity for a non-profit organization 510(c)(3) in Hawaii. The creative direction was up to us to decide what we felt best represented the mission of the foundation. Hence, the starfish, which symbolizes healing and renewal.
Hoʻōla Nā Pua is committed to providing a home designed to meet the unique needs of underage female sex trafficking victims through the utilization of individualized, comprehensive, and restorative therapies. The Hawaiian name Hoʻōla Nā Pua means “New Life for our Children.” Hoʻōla means healing and new life; pua means flower and is also a term of endearment when referring to children. Our name was blessed and given to us by a local kumu (teacher) to richly and culturally reflect our mission, and it closely identifies with and reflects our Hawaiian values and social heritage.