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Angels Paradigm House

By | Uncategorized

Publishing Logo for Candace Webb Henderson, author of Blessed to Be Unwanted. Marketing collateral, media kit, website, email blasts and templates, management of getting the book into production via CreateSpace on Amazon and more…

Candace Webb Henderson has written a moving account of her mother Joni’s incredible true story of growing up in a large, loving foster family, who accepted Joni as a five-day-old infant on a street corner in Pennsylvania in 1936. Candace’s inspiring book, entitled Blessed to Be Unwanted, tells a beautiful story of kindness and compassion sure to touch the hearts of every reader, especially those children who are adopted or fostered as well as existing or prospective adoptive and foster parents. The book’s relevancy is especially evident when you consider that over 135,000 children are given up for adoption in the United States each year.
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Gen Y, Technology and Printing

By | Printing, Tech

Officially, a person is a millennial if they reached young adulthood sometime around the year 2000. Also commonly referred to as Generation Y, these are people who are just now becoming the age where they matter most — at least as far as marketing demographics are concerned. They’re starting to break out on their own, live their own lives, and spend a great deal of money. Historically, they’ve also been the most difficult to market to for one simple reason: technology. Read More

Printing Terms for Designers

By | Printing, Tips and Tricks

The world of print design can be a confusing one for those coming from other design disciplines, not least because of all the unfamiliar printing terms and concepts that have evolved gradually over the hundreds of years along with the art and science of printing. Read More

Copyright Act

By | Law | No Comments

“The Next Great Copyright Act” – this affects you – Twice, Orphan Works Acts have failed to pass Congress because of strong opposition from visual artists, spearheaded by the Illustrators Partnership. Because of this, the Copyright Office has now issued a special call for letters regarding the role of visual art in the coming legislation.

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40 Great Stockart Sites

By | Tips and Tricks | No Comments

Strong design is based on strong imagery. Unfortunately, strong imagery requires a good photographer and that costs money. In the past we were limited to stock photography sites that charge ten quid an image or absolutely terrible free stock photography that cost you conversions. Read More

5 Branding Tips

By | Tips and Tricks | No Comments

Small Business Branding Tips | The brand is what you promise to your clients. It tells them what to expect as a result of your services, and it separates your offering from your competitors’. Your brand is created from who you are, who you want to be and what people see you as. The core of your brand is your logo. Your web page, packaging and promotional materials – all of which should integrate your logo – communicate your brand. Read More

Brand Keywords – To Bid or Not Bid

By | Google, PPC | No Comments

Brand keywords are an important part of the overall paid search strategy. However, many advertisers are often unsure or else completely against it. Raise your hand if you’ve ever been asked: “Why would I buy my own trademarked terms if I’m already showing up number one in free, organic listings?”

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